8/30/2023 0 Comments Linkedin isUse social media analytics tools to find out where your target audience is predominantly located. If you're based in the US or Canada, your best bet is to post using EST since that time zone has the largest number of people. Our recommendation is to schedule your content based on when the largest segment of your population is likely to be on LinkedIn. However, we don't recommend that course of action because LinkedIn's algorithm tends to penalize those who share more than once per day. Some LinkedIn marketers publish their message at different time zones to hit everyone. If you're a regional, national, or global brand, you'll likely need to take time zones into consideration when you create and publish content on LinkedIn. Engagement spikes again towards the end of the workday when professionals are likely to be taking an afternoon break. Lunchtime (12 pm) is generally a more active time on the platform with mornings also getting their share of engagement. Of course, there are also natural breaks during the workday in which LinkedIn engagement increases. Breaks in the Workdayīeing a professional network used by business thought leaders, job seekers, and business owners, LinkedIn is primarily used during traditional business hours with engagement dropping off markedly after 5 pm and on weekends. Given that the platform is a professional network, it shouldn't come as a surprise that Saturdays and Sundays are the weekdays with the least usage and least engagement. The best day of the week to post on LinkedIn is Tuesday, Wednesday, or Thursday, with Tuesdays getting the highest level of engagement. Key Considerations When looking for the Best Times to Post on LinkedIn Day of the Week For this article, we relied primarily on research from Sprout Social’s Best Times to Post on Social Media.
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